CasE Study: COrelight BRand Campaign

Challenge

Corelight, a fast growing cybersecurity startup, had a world-beating technology, but it was difficult to explain to anyone without a PhD. They needed a straightforward message that could unite sales, marketing and the company as a whole.

Solution

As the Senior Brand Copywriter, I took the initiative, starting by interviewing internal and external SMEs. Next, I crafted a theme line — How do you know? — that reinforced the brand-level story, while also flexing to more tactical uses like sales decks and emails. How do you know? quickly achieved company-wide buy in and led to more confident, unified messaging.

(Words and concepts are my own)