CasE Study: DMF Lighting

Challenge

DMF Lighting is an innovative LED company based in Southern California that’s recently grown from a small startup to a national player with all the marketing needs that entails, from the brand level to product catalogues.   

Solution

Starting at the highest level, I’ve helped to define the DMF brand, replacing tech specs with an ownable, humanizing story and voice. I’ve carried that work through to all kinds of touchpoints including the website, product guides and more.

(Words and concepts are my own)