CasE Study: GE
Challenge
GE's Predix is a multi-billion dollar technology platform that links things like jet engines and wind turbines to the cloud, and drives efficiency with machine learning. Unsurprisingly, it’s also massively complex, and they turned to Liquid Agency for a new messaging strategy.
Solution
I worked as the lead on the project, starting with one-on-one conversations with engineers, workshops for management teams and more. Next, I lead the effort to define the platform as a whole, shaping language and creating messaging hierarchies. My final task was articulation, developing crisp, low-jargon copy that was still nuanced and precise. The result: a set of messaging tools ready for the web, in sales materials, and across the business.
(Words and concepts are my own)