CasE Study: Pearson
Pearson had an innovative new platform, but no way to explain it or sell it to disparate audiences.
Pearson, the world’s largest education company, had developed an online platform called OpenClass that could do everything from collect homework to deliver interactive lessons. They asked my team at Salt Branding to create a website to convince users of the platform’s big picture benefits, while also training them how to use it. Adding to the challenge was the fact that this one site would have to cater everyone from faculty and students to IT administrators, all of whom had very different needs. I was responsible for overseeing all the verbal and messaging aspects of the project, from content strategy to voice over recordings.
As with any complex piece of software, explaining OpenClass was no small task. With that in mind, I began the project by streamlining our messaging goals into a simple, unified framework that would be flexible enough to speak to very different groups of stakeholders. Next, I served as content strategist, defining what content we needed, and how it should be structured for each audience. Finally, I collaborated with designers and developers to create the copy, videos and interactive elements that would populate the final site. The result was an online experience that was both persuasive and useful for all of OpenClass’s diverse audiences.