CasE Study: Pearson

Pearson had an innovative new platform, but no way to explain it or sell it to disparate audiences.  

Pearson, the world’s largest education company, had developed an online platform called OpenClass that could do everything from collect homework to deliver interactive lessons. They asked my team to create a website that could convince users of the platform’s big picture benefits, while also training them how to use it. Adding to the challenge was the fact that this one site would have to cater everyone from faculty and students to IT administrators, all of whom had markedly different needs.

 I was responsible for overseeing all the messaging and content strategy for the project, leading everything from video VO to QA. I began the project by organizing our messaging goals into a flexible, unified framework that works for every set of stakeholders. Next, I scoped the content we needed, and how it should be structured for each audience. Finally, I collaborated with designers and developers to create the copy, videos and interactive elements that would populate the final site. The result was an online experience that was both persuasive and useful.