CasE Study: SFGATE

Challenge

Make a splash for the San Francisco Chronicle’s new site, targeting Bay Area millennials with a campaign that would drive tons of new traffic to the refreshed SFGate site.

Solution

While the brief was straightforward, coming up with something for a sophisticated and distracted audience was not. I worked closely with the lead designer to craft a bold campaign with a uniquely San Franciscan point of view. The result was a fun and vibrant campaign that was undeniably eyecatching, and contributed to a massively successful launch.

(Words and concepts are my own)