Strategy | message | contenT
ReSEARch | wrITING | eDITING | cOLLABORATION
web | CAMPAIGN | eMAIL | cOLLATERAL | pRESENTATIONS | seo | video
How CAN I HELP YOU?
“Charles is one of the most creative people I’ve ever worked with, and he never loses sight of the bigger picture. He’s formidable not just with words, but in design and strategy as well.”
WORK
SERVICE SOURCE - MESSAGE, VOICE, BRAND CAMPAIGN
CORELIGHT - BRAND, CORPORATE WEBSITE, CONTENT STRATEGY
SF GATE - AD CAMPAIGN
PEARSON - CONTENT STRATEGY, WEB COPY
CORELIGHT- CAMPAIGN, CONTENT STRATEGY
DMF LIGHTING - MESSAGING, WRITING, CONTENT STRATEGY
HARMAN KARDON - PRODUCT NAMING
CORELIGHT - SWAG
GENERAL ELECTRIC - STRATEGY, MESSAGING
About Charles
Experience
I’ve worked with massive tech firms and yoga studios, and partnered with firms like Liquid Agency on projects for GE, Microsoft and Dolby. My focus is B2B, but I have rich experience in B2C as well.
Work History
I began my career as a writer at Salt Branding, learning from some of the best in the business about messaging, strategy, design, and content. Since then, I’ve split my time between consulting and working in-house.
Background
I’ve been passionate about communication for as long as I can remember. I edited and published a zine in high school, then at UC Berkeley I studied Psycholinguistics, the science of language and thought.
Why the bridge? One hundred years ago, another Strauss moved to the Bay Area. He was an engineer, and also a poet. And he ended up creating one of the world's most beautiful structures – the Golden Gate Bridge.
Joseph Strauss